Amanda Mullen is a content writer, editor, and strategist with 10 years of experience taking written work from conception to polished and high-performing final products. She has served in various roles across media, including as a staff writer, editor, and team lead.

After a decade in digital media, Amanda is an expert at shaping content for both Google search and Discover. She's an analytics nerd who enjoys unpacking why a piece succeeds — and using the information to replicate that success. Amanda's other passion is developing writers and more junior editors. She has led small, remote teams through transitional periods, weathering organizational changes and ever-shifting algorithms.

Amanda has had the opportunity to try her hand at a range of content types at different outlets over the years. This refusal to fully “niche down” has granted her:

• A deep understanding of SEO best practices.
• A knack for shaping headlines for search and Discover.
• The ability to shift tone depending on publication and project.
• Familiarity with numerous style guides and content management systems.
• Several strong approaches to content planning/scheduling and cross-team communication.

In addition to her media history, Amanda brings a background in ghostwriting to the table. She has written and edited copy for marketing agencies, B2B publications, and business blogs and websites.